Jim Tyler is the second generation family owner of Atlantic Coca-Cola Bottling Company, which was founded in 1909. Jim took over management of the company in 1958. Within 10 years the company grew from 16 to 40 employees and added a number of soda brands to its bottling lineup. In 1975, Atlantic Coca-Cola Bottling purchased the Des Moines area Coca-Cola franchise, which increased the brandís presence and popularity. In 1989, Jim led the way as the companyís Des Moines operation moved into a larger warehouse and sales center on Hickman Road in Waukee. Jim became the companyís chairman in 1991 as his son Kirk took over as President.

Jim was a 1949 graduate of Simpson College, and he has given back to higher education in the state of Iowa through serving for six years on the State Board of Regents. Jim has been heavily involved in the community, serving on the Atlantic School Board for nine years, including four as President, in addition to serving as President of the Atlantic Rotary Club, President of Atlantic Golf & Country Club and Vice-President of the Atlantic Chamber of Commerce. He served as President of the Iowa Association of Business and Industry, and nationally served on the Board of Governors for the Coca-Cola Bottlers Association for 22 years and on the board of the National Soft Drink Association for nine years.